A snap project featuring model Lala Takahashi wearing new 21AW items was carried out.
Snapshot film photographs will be displayed inside the store.
In addition, we will distribute novelty items to commemorate the brand's 1st anniversary.
Sales of items that are remakes of Champion 's reverse weave, etc.
We have prepared a lot of special content only available at the pop-up store.
Inside the pop-up store,
The photo was taken by photographer Ryohei Obama, who mainly takes street snapshots overseas.
- JOURNAL "led.tokyo snap – Takahashi lala -" includes all snapshots including interviews and products worn -
MA-1 finished with silver foil as a design point,
Remake items that have been sold for a limited time when holding pop-up stores for a limited time.
At this Shinjuku Lumine 2 pop-up store,
▼REVERSE WEAVE BACK RIB PULLOVER
In addition, the lineup includes reprints of archived remake items sold at past pop-up stores.
▼REWORK BANDANA POCKET FLLASHER DENIM_2
In addition, this LUMINE Shinjuku pop-up store will commemorate the brand's 1st anniversary.
*Please note that the offer will end as soon as the quantity runs out.
▼Reprint items (some)
・Lala Takahashi (donna models)
Her father is Jun Takahashi, a designer behind the fashion brand Undercover, and her mother is Riko Morishita, a former model.
Debuted as a fashion model in 2017 at the age of 15.
Since 2018, she has also been a member of the Korean model agency ESteem and has been working as a model in Korea.
In October, he attended the Valentino event in Hong Kong along with EXO's Sehun and other Hong Kong actors and actresses.
In 2019, she appeared on the 2020 spring/summer women's runway and made her debut at Paris Fashion Week.
・Ryohei Obama (Photographer)
Born in Tokyo in 1995.
Studied photography in Tokyo and New York and focuses on street snapshots.
After graduating from university, he worked as a photographer's assistant before becoming independent.
Currently based in Tokyo.
< About led.tokyo >
`` led.tokyo '' is based on the concept of `` to be free in the new era, to be more yourself, '' and the designer incorporates a mix-up of 90s TOKYO , which had many influences, and modern Tokyo into its items. Masu.
Each item has removable sleeves and can be worn in the front or back, allowing you to wear it in a variety of ways, and you can cherish it for a long time.
Each person can dress in a variety of ways.
The style of `` led.tokyo '' is created freely by each wearer.
-So many women, so many styles-
style comes from you
One item, many ways to wear it
Different styles for each person
Freely enter a new era, be more you.