led.tokyo × Chocomoo Collaboration

Collaboration items with illustrator Chocomoo will be released.

Prior to the regular sale on July 15th,
Pre-order sales will be held from July 4th to July 14th at the official online store and Shibuya Parco pop-up store.
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Chocomoo, an illustrator known for his monochrome yet pop illustrations, has many fans not only in Japan but also overseas.

For this collaboration, led.tokyo designers have drawn illustrations with the motif of cats, which they love on a daily basis, and a total of 3 types of short-sleeved T-shirts and sleeveless tops will be released.

Although the illustrations are pop, the lineup is monochrome and calming, perfect for summer.
In addition to women's sizes, we also have men's sizes 2XL (size 38).

It is designed to be worn regardless of gender.


[STORY]

In response to Chocomoo's story, ``I gave up on wanting to be a groomer and became an illustrator because I was allergic to cats,'' and ``I love animals even though I'm allergic,'' led.tokyo would like to convey the message of ``animal welfare.'' We came together and realized it.

The message that led.tokyo sends through this collaboration is the line from the animals that says ``(don't) let me down = don't let me down'' printed with a cat motif illustration, and ``I want you to respect animals.'' is conveyed through Chocomoo's illustrations.

In addition, we will also donate a portion of the proceeds from sales of this collaboration item to animal welfare (protection) organizations. *Details to be disclosed later

＿＿

[GALLERY]

The newly drawn illustrations will be on display for a limited time at the Shibuya Parco pop-up store starting July 4th.
This is a valuable opportunity to see the illustrations before they are projected onto collaboration items, so please come and see us.

Additionally, customers who visit the store after July 4th will receive a led.tokyo x Chocomoo illustration sticker as a gift.
We look forward to your visit.
*Please ask the staff for details.


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[ITEM]

■led.tokyo × Chocomoo B&C CAT TEE
PRICE 7,000(+TAX)
SIZE 36(ladies) / 38(unisex)
​COLOR WHITE / BLACK

■led.tokyo × Chocomoo B&C EMBROIDERY TEE

PRICE 7,000(+TAX)
SIZE 36(ladies) / 38(unisex)
​COLOR WHITE / BLACK

■led.tokyo × Chocomoo CAT N/S TEE
PRICE 6,500(+TAX)
SIZE 36(ladies) / 38(unisex)
​COLOR WHITE / BLACK

A portion of the proceeds from this collaboration item will be donated to organizations involved in animal welfare (protection) activities.
*Details will be disclosed at a later date


[Handling stores]
■ July 4th to 14th Pre-order sales start / Official online store / Shibuya Parco pop-up store

■ Regular sales begin on July 15th / Official online store / Shibuya Parco pop-up store / Mood Atelier (Okazaki Building 10F)

■ Regular sales start on July 22nd ・ZOZOTOWN led.tokyo

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・Chocomoo (Illustrator)

Official URL: http://chocomoo.blogspot.jp
INSTAGRAM: https://www.instagram.com/yukachocomoo/?hl=ja

Illustrator from Kyoto.
His unique feature is that all of his unique POP works are drawn in monochrome.
He collaborates with apparel brands and companies from Japan and other countries, and provides art to various artists.
He is also active in a wide range of scenes, participating in ART shows both domestically and internationally.


<About led.tokyo>

-So many women, so many styles-

style comes from you

One item, many ways to wear it

Different styles for each person

Freely enter a new era, be more you.


``led.tokyo'' is based on the concept of ``to be free in the new era, to be more yourself,'' and the designer incorporates a mix-up of 90's Tokyo, which had many influences, and modern Tokyo into its items. Masu.

Each item has removable sleeves and can be worn in the front or back, allowing you to wear it in a variety of ways, and you can cherish it for a long time.

Each person can dress in a variety of ways.

The style of ``led.tokyo'' is created freely by each wearer.


[SHOP INFORMATION]

<led.tokyo LIMITED POP UP STORE @SHIBUYA PARCO>
Event period: April 8, 2022 (Friday) to August 31, 2022 (Wednesday)
Venue: Shibuya PARCO 2nd floor MODE&ART
Address: Shibuya PARCO, 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Business hours: 11:00-20:00

<led.tokyo -mood atelier->
Address: Okazaki Building 1004, 2-14-13 Shibuya, Shibuya-ku, Tokyo Business hours: 13:00-20:00 Closed on Sundays and holidays (*Closed until 8/31)

<Official online store>
URL: https://led-tokyo.com
INSTAGRAM: https://www.instagram.com/led.tokyo_official

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