led.tokyo × BAKUMAE collaboration

A collaboration with illustrator/artist baku maeda has been decided.

We will start selling collaboration items at the online store Lumine 2 Shinjuku store from 19:00 on Thursday, October 13, 2022.

Based on illustration, illustrator/artist baku maeda creates works using a variety of approaches, both two-dimensional and three-dimensional.

led.tokyo will be developing collaboration items with baku maeda for “International Coming Out Day” on October 11th.

This product is created with the theme of "Be yourself", which is the message that led.tokyo wants to convey through this item, and baku maeda's "expression of diversity".
This art work combines “rainbow” and “camouflage”, which represent “multicolor” and “diversity” and is also a motif of LGBTQ+,
Rather than the characteristic of camouflage, which is "a way to blend into the surrounding landscape, deceive the enemy's gaze, and avoid being detected,"
I create this work with the message that I want people to embrace their own individuality, which is made up of a variety of colors that overlap.


``AS I AM'' on the back means ``As I Am'', so that the wearer can spend time without hiding anything.
While we are conscious of the design that helps people express themselves, we create items that can be easily worn by anyone, regardless of gender.

In addition, a portion of the proceeds from this sale will be donated to ReBit, a certified NPO that aims to "create a society where all children and young people, including LGBTQ people, can become adults as they are." We will donate.
●ReBit homepage: https://rebitlgbt.org/

In addition, in conjunction with the release of collaboration items at Lumine 2 Shinjuku, some of the works of illustrator/artist Mugi Maeda will be exhibited and sold from October 13th (Thursday), and customers who purchase collaboration items will receive a novelty mug with collaboration art as a gift. I will do it.
*Please note that the offer will end as soon as the upper limit is reached.

Zines, illustrations, stamp books, etc. are scheduled to be exhibited.
Please enjoy Mugi Maeda's worldview and the special space of the led.tokyo store.

▫︎ baku maeda Art Exhibition
Event period: October 13, 2022 (Thursday) ~
Venue: Lumine 2 Shinjuku store

*Some works are only for display.
*The end date will be announced later.​

Shinjuku Lumine 2 2nd floor
Business hours: 11:00-21:00
Address: 3-38-2 Shinjuku, Shinjuku-ku, Tokyo 160-0022

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■led.tokyo × BAKUMAE 'IAM' SWEAT TOP / S
PRICE 13,000(+TAX)

■led.tokyo × BAKUMAE 'IAM' SWEAT TOP / M
PRICE 14,000(+TAX)

■led.tokyo × BAKUMAE 'IAM' BLOUSON
PRICE 32,000(+TAX)

[Handling stores]
■ Sales start on October 13th (Thursday) / Official online store 19:00~
・LUMINE 2 Shinjuku store

◾️Sales start in late October ・ZOZOTOWN
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baku maeda

Mugi Maeda (Maeda Baku)
Born in 1974. Born and living in Sapporo. Based on illustration, he creates works using a variety of approaches, both two-dimensional and three-dimensional. In recent years, he has released art using ribbons such as ``Ribbonesia'' and stamp collage ``STAMP BY ME.'' Based in his hometown of Sapporo, he works on illustrations, three-dimensional objects and show windows at Ribbonesia, and exhibits several times a year.
Regardless of whether it's analog, digital, two-dimensional, or three-dimensional, I create things every day that make someone or me feel ``good''.

<About led.tokyo>

-So many women, so many styles-

style comes from you

One item, many ways to wear it

Different styles for each person

Freely enter a new era, be more you.

``led.tokyo'' is based on the concept of ``freeing up the new era, being more yourself,'' and the designer incorporates a mix-up of Tokyo from the 90s, which had many influences, and the real Tokyo of today into its items. Masu.

Each item has removable sleeves and can be worn in the front or back, allowing you to wear it in a variety of ways, and you can cherish it for a long time.

Each person can dress in a variety of ways.

The style of ``led.tokyo'' is created freely by each wearer.

<Official online store>
URL: https://led-tokyo.com
INSTAGRAM: @led.tokyo_official
<led.tokyo STORE INFO>
Shinjuku Lumine 2 2nd floor in front of CLANE Business hours: 11:00-21:00
Address: 3-38-2 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Access: Take the escalator on the right immediately after exiting the JR South Exit to the 2nd floor.